|Source: Abhi Nav-|
It is good to see, at least from my perspective commercials like this in India. A country that at least comes off in the West, America, Canada and Europe as pretty culturally conservative. Perhaps making the Religious-Right in America look like Libertarians and Liberals. Where women there are supposed to dress in traditional Indian wear and not show off their legs and curves and everything else that is common for women to do in the West. India is a growing country in so many ways and one of them has to do with culture. I guess what I was hoping to see from this commercial though was Indian women in it wearing the Levis Curve ID jeans. Or at least South Asian women regardless of their ethnic background. What instead it looked like American women on non-South Asian descent in these Levis. And that the commercial was to be shown in India. Where obviously a lot of people speak English there and speak it very well since English is an official language there. Another great thing about India is they speak English and they understand America and the West very well.
Abhi Nav: Controversial Ads- Levi's Curve ID Commercial